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New ID Photoshoot

New ID Studios Reviews & Reputation Management

New ID Studios are a company with a problem.

Way back in 2009 I wrote a post about their business practices – which essentially amount to bullying/pressurising people into paying around £1,400 a set of photos. That post continues to attract traffic and comments from disgruntled customers today.

There have also been posts like this from the Mirror – Maddened by New ID Studios

Their review SERP ain’t too pretty as a result (click to enlarge):

ruh roh

It’s not too much of a stretch to imagine that New ID might seek to repair their damaged reputation… Sadly their quest doesn’t seem to be so much about making amends with those customers they’ve upset, or changing their business practices.


I’ve been receiving fake comments on my post.

How do I know they’re fake? They’re pretty easy to recognise. All the fake comments come from either a hushmail or gmx email account which is kind of unusual. Then I noticed that some of the comments originated from the same IP address.

Another *sigh*

I decided to check out some of the review sites too.

First up – their Qype reviews all look fabulously positive… At first glance – then I saw this (click to enlarge):

Yep – that’s the same review from the same reviewer for two different New ID locations… Spooky, huh? What are the chances?

With the exception of the user above, out of the remaining 37 reviews of the Manchester New ID on Qype – only one reviewer has reviewed more than one company. Everyone else just reviewed New ID Manchester.

It’s a similar story on Review Centre – lots of reviews from people who have only written one review. Wahanda? Same again.

I wonder what that could mean?



Should anyone from New ID Studios happen upon this post, I’m truly delighted that you seem to have an issue with your reputation online. You deserve it.


Hannah x

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New ID Makeover & Photoshoot – NOT the Ideal Gift

Ryan, one of the guys in the office where I work has had some issues with this company, so promised I’d blog about it.

So my loves, here goes:

Ryan bought his girlfriend a gift for her 21st birthday – a ‘Deluxe Fashion Experience’ at New ID Photographic Studios in London – 17-18 Margaret Street, London W1W 8RP.

The experience included a haircut, a makeover and a photoshoot. He paid £50 for the ‘makeover session’, and an additional £50 to put towards any photos which she wanted to purchase.

Initially everything was going really well – the hair and makeup was lovely, and she really enjoyed the photoshoot.

They fully intended to purchase a couple of photos – (as a momento if you will) however, at New ID they employ some fairly sneaky selling tactics.

They rolled out the ‘you should really consider modelling’ line.

Buoyed up with a couple of free glasses of bubbly, seeing the photos, and the photographer’s reaction Ryan and his girlfriend (both 21) were swayed a little.

As Ryan’s girlfriend had previously modelled as a child the idea of going back to it didn’t seem too outrageous.

The staff at New ID then went on to suggest that she’d need a portfolio of pictures if it was something that she wanted to pursue…

That was the clincher.

End game is – they fell for it. At a terrifying cost of around £1,400 they decided to purchase all of the pictures. As you’d expect a couple of 21 year olds don’t have that sort of money knocking about, so they took out a credit agreement.

Come Monday – the realisation dawned that they’d been had.

Having called around a couple of modelling agencies they found out that not only was Ryan’s girlfriend too short to model – even if she was taller – she would not need a portfolio to approach an agency. Typically modelling agencies simply require a couple of photos – and it really doesn’t matter how professional or otherwise they are.

Perhaps unsurprisingly – it seems that New ID make it very difficult to get your money back. They claim that the agreement which Ryan & his girlfriend entered into cannot be cancelled. 

To add insult to injury, they then called up Ryan’s girlfriend to ask permission to use her photos for promotional purposes on their website.


Without wishing to sound like a Daily Mail reader, I think that the policies and indeed the behaviour of this company are reprehensible.

Let’s face it, a couple of 21 year olds, who’ve had a really nice day, who’ve been loosened up with the complimentary bubbly are pretty easy prey.

I’m not a lawyer, but it may be that from a legal standpoint their ‘no cancellation’ policy can be upheld.

But this company’s business practise of encouraging young girls to purchase ‘portfolio pictures’ which they do not even need is, as far as I’m concerned, morally devoid.