It’s shocking isn’t it? Two posts in two days. I know, I know. I deserve a badge. Or something.
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Anywho, this post has been in the pipeline since September when my lovely pal Debbi asked:
“I was wondering whether I could pick your brains on self-deprecating brands. Does such a thing exist? Can you think [...]
Posts Tagged ‘Marketing’
Are We Ready for a Self-Deprecating Brand?
All Marketers Are Liars
I work in marketing.
I’ve been know to be frugal with the truth.
But, just for the record, I’d really rather not be. It’s less about morality (although of course I like to think I have a strong moral compass), and more about what actually works.
Polishing turds is a pointless exercise. They really don’t shine up that [...]
