Posts under ‘Marketing’

There’s an ad running on TV in the UK at the moment - a guy on a therapist’s couch recites lines from various famous ads -

So little Mummy and me were sat watching Christmas TV (I’m guessing it was either Poirot or Miss Marple - it usually is) and the advert came on.
Mumsy pipes up [...]

It’s shocking isn’t it? Two posts in two days. I know, I know. I deserve a badge. Or something.
*       *       *
Anywho, this post has been in the pipeline since September when my lovely pal Debbi asked:
“I was wondering whether I could pick your brains on self-deprecating brands.  Does such a thing exist? Can you think [...]

I work in marketing.
I’ve been know to be frugal with the truth. 
But, just for the record, I’d really rather not be. It’s less about morality (although of course I like to think I have a strong moral compass), and more about what actually works.
Polishing turds is a pointless exercise. They really don’t shine up that [...]