New ID Studios are a company with a problem.
Way back in 2009 I wrote a post about their business practices - which essentially amount to bullying/pressurising people into paying around £1,400 a set of photos. That post continues to attract traffic and comments from disgruntled customers today.
There have also been posts like this from the Mirror - Maddened by New ID Studios…
Their review SERP ain’t too pretty as a result (click to enlarge):
It’s not too much of a stretch to imagine that New ID might seek to repair their damaged reputation… Sadly their quest doesn’t seem to be so much about making amends with those customers they’ve upset, or changing their business practices.
I’ve been receiving fake comments on my post.
How do I know they’re fake? They’re pretty easy to recognise. All the fake comments come from either a hushmail or gmx email account which is kind of unusual. Then I noticed that some of the comments originated from the same IP address.
I decided to check out some of the review sites too.
First up - their Qype reviews all look fabulously positive… At first glance - then I saw this (click to enlarge):
Yep - that’s the same review from the same reviewer for two different New ID locations… Spooky, huh? What are the chances?
With the exception of the user above, out of the remaining 37 reviews of the Manchester New ID on Qype - only one reviewer has reviewed more than one company. Everyone else just reviewed New ID Manchester.
I wonder what that could mean?
Should anyone from New ID Studios happen upon this post, I’m truly delighted that you seem to have an issue with your reputation online. You deserve it.