This is perhaps the scariest post I’ve ever written. In what might be described as a bold move by some (er my Mum); or quite possibly a foolhardy one; I’ve elected to leave Gravytrain – the agency where I’ve worked for a little over two and a half years.
Where’s the bold / foolhardy bit?
Well the truth is I don’t have a job to go to. Yet.
I have some freelance work, some savings and what not; so we’re not talking panic stations just yet – but frankly I know it would really make my Dad happy if I could find gainful employment within the next month or two.
So, if you’ve always thought it would really kinda cool to work with me, I’d just love it if you’d get in touch. I’m open to hearing about pretty much any opportunities be they freelance, part time or full time positions in SEO / Paid Search / Social Media.
Drop me an email tzeitelhannahsmith (at) gmail.com
Dear readers, I’ve a confession to make. I’ve been a bad girl. I should go and sit on the naughty step.
But that’s what good girls do. And like I said. I’m bad.
I get emails from PR companies pretty regularly. Mostly I ignore them. However, I received one recently which I thought deserved a little attention.
It was from the PR company (who will remain nameless) who are currently working for Ford Online. My interest was piqued because I kinda thought they might want to give me a car. And I wouldn’t have minded that too much… I mean I’d prefer a book deal or possibly a spot on Strictly Come Dancing; but y’know… a car would do – right?
Here’s what they sent me:
Hi Hannah, (I was pleased they’d figured out my name… sometimes they don’t)
<Name removed> here, from <agency name removed> and I’m working together with FordOnline on a social media initiative. We want to engage more with female drivers in the UK and we think that your blog and readers would be interested in what we’re doing.
Would it be possible to post the latest press release from FordOnline on your blog which is below. Also, courtesy of Ford perhaps you would like to run a competition for your readers where we can provide the prize? Something useful and car related like a storage boot buddy (see attached photo)
Let me know what you think and if you can use the press release below.
Wanna know what in the name of arse a ‘boot buddy’ is? Here you go:
It’s very pink, huh?
Apparently (according to the blurb at least) *everyone* needs a boot buddy.
It’s a pink ‘gadget’ for girls!
Interestingly although not referenced in the email another picture was also included within the email – pink, in-car hair straightening irons! Wanna see?
Perhaps the dumbest invention I have ever heard of.
Oh, and yet again, pink.
But I’m forgetting the bestest bit! The press release! (Erm you can totally skip reading this if you want. It’s really fucking boring).
The Internet continues to influence how women buy cars
When it comes to buying a new or used vehicle women do not feel as comfortable about the car buying process as they do about other high value purchases. Recent research highlights the issue of women often feeling under more pressure in the showroom or at a dealership than men (What Car? Magazine).
Leading economist Linda Babcock and author of “Women Don’t Ask” claims that women are 2.5 time more likely to feel “a great deal of apprehension” about negotiating than men, especially when it comes to purchasing a car, which may lead to women putting off going to a showroom or car dealership altogether. However, as the Internet continues to grow and people are increasingly purchasing high value goods online, there are further signs that it is also changing how people buy cars.
Ford Retail, the UK’s largest dedicated Ford dealer group which is wholly owned by Ford Motor Company, has launched ‘FordOnline’ (link removed – tee hee), a new easy-to-use car buying website that offers both convenience and value for Internet shoppers looking for new or used Ford cars as well as commercial vehicles.
Most car buying journeys start with browsing the Internet for information. Surprisingly, FordOnline has found that a large proportion of Internet shoppers (37%) are now prepared to purchase vehicles without a test drive, removing one of the final barriers to online selling of cars.
The convenience of the process is becoming increasingly important. New research carried out by FordOnline shows that motorists believe the benefits of buying a car online are convenience and a hassle free process, especially with today‘s busy lifestyles:
What would you rank as the greatest benefit of buying your car online?
·Getting a better deal (35%)
·It is convenient and quick (29%)
·There is no need to haggle on price (21%)
·It saves time/saves visiting a dealership (19%)
·It is less stressful than buying from a dealership (13%)
The research also reveals that the majority FordOnline.co.uk users are already well versed in making a broad range of purchases online including:
·Books, DVDs and music (59%)
·Clothes and jewellery (43%)
·Theatre/concert tickets (35%)
·Brown goods such as TV’s (34%)
·White goods (30%)
·Health and beauty products (25%)
·Car parts (24%)
Steve Hood, Managing Director of FordOnline, commented: “We know that with the growth of the Internet there are car buyers out there who want to search for and buy a car without visiting a dealership. We have specifically designed FordOnline for those people, offering them great choice, low-prices and high levels of customer service. What you see on FordOnline is exactly what you get. Our customers only need to visit a dealer to pick up their vehicle.”
FordOnline aims to make car buying simple and straightforward, it is also 100% owned by Ford Retail, so users can be confident in using the website – it is the trusted, quick and convenient way to buy a Ford vehicle. They are now also to be found with the latest stories and updates on Twitter @FordOnlineUK. To find the best deals on your next Ford, visit (link removed again tee hee hee!)
– Ends –
Wow! FordOnline like totally ‘get’ social media. And they totally ‘get’ females. I mean, what woman in her right mind would turn down the chance to bore her poor readers to death with a poorly researched, dry as the sahara desert press release in exchange for a boot buddy or in car hair straighteners? And they’re both pink!
I mean, you’d have to be either
a) Out of your mind
b) Be on the blob
to turn down an offer like that!
I therefore dashed off the following response forthwith:
Hi <Name removed>,
I do really like pink and I’m sure my readers do too.
I also like ponies. Do they do boot buddies with ponies on them?
I kinda thought that would be the end of it. But the PR came back to me (possibly because no one else had responded to him at all):
I will look into the ponies for you!
Is that press release something you can work with on your blog?
If so, do email me the URL link so I can see the response and send you the pink boot buddy for your readers if you want to do a competition/giveaway or something similar.
Kind regards, (I was kinda sad that he used ‘kind regards’ rather than ‘love’)
<Name removed> (also note the lack of kisses)
I could have left it there… But I couldn’t resist sending him a reply:
Hi <Name removed>,
I’ve just polled my readers and it turns out that only 37% of them like pink. This means that 63% don’t like pink. Interestingly a slightly higher proportion – 45% like ponies. But this still means that 55% don’t like ponies.
I guess we’re going to have to rethink the prize. Perhaps I should run some further polls? Let me know what you think.
In any case I was very surprised at these results and thought that they might make for a really interesting press release.
I know you’re really busy but I was wondering if you had any tips? One of my friends told me that graphs are a really good way of presenting data so I made a pie chart in excel. The only thing is I couldn’t figure out how to make the pie pieces different colours. Still I think it illustrates my research really well.
I’ve attached it for you to have a look at.
I was a bit disappointed that it didn’t look like pac man so I just changed the data to make it look more like a pac man. I’m guessing it’s ok to do that as no one will know the real results of my poll, right? Anyways, now if you tilt your head at the right angle it looks like a pac man. But not yellow. But yellow wouldn’t make sense because the poll’s about pink. Pink the colour that is, not pink the singer. I was a bit worried that people would be confused so I’ve titled the graph Pink Poll (NB the colour not the singer). Do you think that’s clear enough?
Would you be able to distribute my research alongside Ford’s? I think it makes the story more interesting. After all, who would’ve thought that only 37% of girls like pink! And it’s on a similar theme.
Can’t wait to hear your thoughts!
It’s been 24 hours, but sadly still no response from the PR guy.
I guess he’s just not that into me…
Perhaps I should send him some pink flowers to his office.
This post has been brewing for quite some time now. I’ve been a very lazy blogger of late – posting YouTube clips does not a world class blog make.
(NB – Not that I’m labouring under the misapprehension that this is a world class blog you understand – but at least it’s better than some of the shitty blogs built by clueless dolts who think a boring corporate blog equals a cutting edge soshall meedya strategy.)
Having said that – this post will of course feature some YouTube clips – in order for me to illustrate my points. But there will also be some writing too. Mmmmm writing.
So, to the point. Or, erm points… Whatever.
I think the new Halifax ads are absolutely fucking gash, so I thought I’d write them a letter.
You and I have been together since I was 5 when my Dad opened me up an account – I think the account was called the Little Xtra Club. You had some sort of Henry’s Cat rip off as your mascot. But I loved you then. You used to send me stickers and stuff.
Over the years your advertising has been kinda vanilla. In fact I remember nothing of your adverts at all before Howard, the bottle-top bespectacled wonder. To be honest I only thought the campaign was ok – but lots of other people loved it… He even appeared on an episode of the Office (which is the best bloody show in the world, ever).
Now I understand that all advertising campaigns must come to an end, as such poor Howard went the way of the gold blend coffee couple.
But seriously, I’m wondering what in the name of arse you were thinking with your new creative.
Lemme break it down for you.
You expect us, the viewers to believe that you’ve some sort of radio station, somewhere in your ivory tower. A radio station seemingly staffed entirely by ex-cashiers and the like. None of them are very good at being radio DJ wotsits. In fact they suck really hard. Which I’m guessing is where the humour is supposed to come in. Trouble is, it isn’t funny. Not any of it. It’s just bloody embarrassing.
And there’s more:
And there’s even more… but I can’t seem to find them on YouTube and it was depressing me so I stopped looking.
I’m kinda at the end of my tether here Halifax. To date I’ve given you about all a girl can give. My current account; various savings accounts; a credit card and of course my mortgage is with you.
I’m not saying you have to bring back Howard, but seriously; unless you can come up with an advertising campaign which doesn’t make me embarrassed to bank with you I’m going to start seeing other financial institutions.
It’s not me, it’s you… I just don’t feel like you understand me any more.
PS I don’t want to pay for a current account. Particularly not when it doesn’t even come with stickers.