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January, 2010:

Because It’s Friday…

I heart this photo bombing seal. He’s crashed the penguin’s party.

I’d like to think he’s saying “Hey you guys!” like Sloth from the Goonies.

Because seals can talk. In my world.

…I think that the interwebz may be damaging my health.

 

Image credit Acting Like Animals; hat tip to Rob Ousby.

Cold Weather + Lack of Will Power = Diet Fail

It’s January. It’s cold. It’s a bloody stupid time to start a diet. No one will have any idea of how fat (or otherwise) I am because I am wearing so many clothes.

That’s why I don’t feel at all guilty about my food intake today. It looks like this:

– One pot of ambrosia creamed rice pudding

– One belgian bun from the bakers (NB minus the cherry they stick on top. Not because I’m concerned about the 10 calories that’s worth, just because I hate those cherries. They are not cherries. They are the devil’s work).

– Two giant white chocolate chip cookies from Sainburys

 

I am now considering my dinner options. The leftover chocolate pudding versus the salad.

It’s going to be a close run race… but as a former betting shop manager I’ve approached this scientifically.

I’ve studied the form… 

My money’s on the chocolate pudding by a short head.

 

Image credit Bad Housewife

Take Me Out

Dear God I watch some bad TV. I really must stop it.

Surely there could be something better which I could be doing with my time… Like possibly gouging my eyes out with teaspoons.

I just caught the last 15 minutes of Take Me Out. It’s dreadful. I mean really dreadful. Seemingly the idea is that a gaggle of women – I’m guessing 30 or so – doll themselves up (actually doll seems to be the operative word – there were lots of Barbie types – and more sequins than you could shake a stick at… Perhaps that’s where I’m going wrong… There’s not enough sequins in my wardrobe) then stand behind little desks with buzzers on.

A boy comes down in a lift type contraption and his aim is to get himself a date.

The girls get to opt out of the process at any time by pressing their buzzer. If they press the buzzer their light goes out and the boy doesn’t get to pick them.

Effectively there’s three rounds. The girls can opt out purely based on the look of the guy when he comes down in the elevator. That my loves is round one.

In round two the boy performs some kind of ‘talent’. Hmmm it’s a little like a beauty pageant. The girls of course can decide that his talent sucks ass and can again opt out at this point.

Finally in round three they show a hideous big brother stylee audition video. Again here the girls can elect to opt out.

Now the boy gets to call the shots… Assuming of course that anyone’s still got their lights on… The phrase the lights are on but no one’s home springs to mind at this point.

So if there are more than two girls left the boy gets to turn off the lights of those who he doesn’t want to take out. Nice.

Finally with just two girls left he gets to ask them a question, and from this he will then decide who he wants to go on a date with.

It’s not at all shallow. Seriously, I mean it’s obvious to me that some very real, lasting relationships are bound to follow. It’s like a meeting of minds. These people are connecting on a very deep level. No really, they are.

Bah.

At least on Blind Date there was a chance that you could go on a nice holiday (although mostly people picked the envelope which said Blackpool rather than the Bahamas).

I think the peeps on this show get to go to Manchester’s premier nightclub.

Still, I suppose that there’s every chance that if (shock, horror) you find that you’ve nothing in common with your date you can always nip to the loo and then not come back…

 

Image credit evelynishere

So Who the Devil Are Thinkbox?

There’s an ad running on TV in the UK at the moment – a guy on a therapist’s couch recites lines from various famous ads –

So little Mummy and me were sat watching Christmas TV (I’m guessing it was either Poirot or Miss Marple – it usually is) and the advert came on.

Mumsy pipes up – “Who are Thinkbox?”

Sadly enough I happen to know (that’s what working in marketing does to you, turns you into a blurry know all) that they are the marketing body for commercial TV in the UK – basically they’re to TV what the IAB is to online. 

So essentially they’ve created a TV ad to remind everyone how great (or perhaps effective) advertising on TV is.

Makes sense, right?

Well, maybe. Or maybe not. TV advertising is an effective medium… but it’s mass market. The idea of extolling the virtues of TV advertising in a mass market way seems a little odd. Only a itsy bitsy teeny weeny percentage (yep that’s an officially recognised mathsy statistical term) will be in control of a marketing or advertising budget.

An even itsy bisty teeny weenier percentage of those will have a marketing or advertising budget that will stretch to a TV campaign. These peeps are the ‘target market’.

And of those who are ‘target market’ – how many are going to be convinced by this campaign in any case?

Don’t get me wrong I think it’s a ‘nice’ ad (sorry if that sounds mean, I feel a little bit mean today). They’ve picked out some memorable ads.

But, is it the best way for them to reach their target market? I’m not so sure.

And, perhaps most importantly – given that they are the marketing body for TV advertising – shouldn’t their TV campaign (in an ideal world) be a glowing example of how to use this fantastically effective medium?

Lindsey Clay, Marketing Director for Thinkbox says:

“This is something we’ve wanted to do for some time and we’re delighted our shareholders have invested to make it possible. We obviously believe in the unrivalled power of TV to deliver business success and it has never been more important to make sure every brand understands what TV can do for them.”

Lindsey, I know I’m pissing on your cornflakes but your objective “to make sure every brand understands what TV can do for them” is woolly at best.

How are you going to measure that? TV reaches people, not brands.

Your objective, surely is to ensure that the right people, at the right organisations consider TV advertising as part of their marketing mix.

Will your TV campaign do that? Maybe.

But, is your TV campaign the most effective way to fulfil your objective? I’d suggest maybe not. Which coming from the very body extolling the efficacy of TV – well it jars somewhat, doesn’t it?

Happy New Year

Happy New Year my loves x