Ah advertising agencies. Sometimes they get it so very, very wrong.
Or indeed perhaps, sometimes the advertising agencies are just victims of over-zealous clients who believe unerringly in their own perfect slogan (the client is always right.. accept when they’re wrong).
Either way here’s a list of my favourite head smackingly stupid advert slogans:
1. Phillips Arcitec – “Conquered the skies. Conquered Mount Everest. Conquered the neck”
Really? Conquered the neck? Wow.
2. Norwich Union / Aviva – “Sometimes a Change of Name is More than a Change of Name, it’s a Chance to Show the World Who You’ve Always Wanted to Be.”
I’m not sure if this a stupid slogan, so much as a stupid ad, but bear with me.
I’d wager that you could show the world who you’ve always wanted to be, without changing your name. I’d also wager that for the people featured in the ad, a change of name was just that. A. Change. Of. Name.
Incidentally, the real reason for Norwich Union’s change of name? Globalisation… Nice.
3. Pringles Select – “The Posh Pringle”
Oh dear God. Pringles will never be posh.
Nope, not even when they come in a bag *shock-horror* rather than a tube. Actually this whole ad is shite.
4. Oxy – “Engineered Specifically for Male Skin”
Engineered? Wikipedia defines engineering as:
“The creative application of scientific principles to design or develop structures, machines, apparatus, or manufacturing processes…”
Erm Oxy make soap. Not structures, machines or apparatus. Did they do some research which suggested teenage boys would think that a soap that was ‘engineered’ was some how better than one which was ‘formulated’.
5. Turtle Wax Ice – “Wax at the Speed of Ice”
Yep, you read that correctly.
Wax at the Speed of Ice.
Erm, the thing is, ice doesn’t really move that fast. According to WikiAnswers Antarctic ice moves anywhere between 30 inches to four feet per hour.
Uh oh. I mean I’m no athlete, but even I can move faster than that. Let’s hope the product actually allows you to wax faster than ice, eh?
Apologies for the hideous quality of the ad – if anyone can find a better one, please let me know.
Got your own favourite head smackingly stupid advertising slogan? Hit up the comments loves 🙂