Firstly dear readers, an apology. I feel like I’ve been ranting a lot of late. I’m kinda hoping this will be the last rant for a little while (I’m *really* going to try, ok?).
So, anyways, back to the rant.
There’s an advert which has been driving me loopy-la-la of late.
It’s for a product called Oven Pride.
Now, of course it could be that the makers of Oven Pride are actually very smart, and figure that there’s no such thing as bad publicity. As such they’ve created a dreadful, sexist (and incidentally hideously low budget ad) in order to provoke a bloggers into responding just like I’m about to. If so, I take my hat off to them – they are bloody geniuses.
However, if (as I rather suspect), their creative agency, alongwith their frighteningly inept marketing department figure that this ad is an excellent way to sell products to women – then they are sorely mistaken.
For those of you fortunate enough never to have seen the ad – here you go:
So, lets break this down:
If the ad is to be believed, then it actually looks pretty good. I’m always a little suspicious of these types of ads. You see, I *really* like cleaning. (Yes, I know, I really need to get out more.) Anyways, as such I have in the past been sorely disappointed by cleaning products which just don’t deliver… Sucks to be me. (Or not, I mean if a poorly performing cleaning product is the biggest thing I have to worry about, then I guess my life is altogether dandy).
Anyhow, back to the point. It looks like the product works pretty well.
I also happen to know someone who purchased it, and they say that it works really well. Nice.
The basic premise of the ad, is that men are inadequate, useless, stupid little creatures. Hmmm. Now that’s just offensive, right? Arguably you should be offended no matter which sex you are – because:
– if you’re a man, then you lack the faculties required to clean an oven – and you are beyond stupid
– if you are a woman, then the makers of this product also think that you are stupid – because your teeny tiny mind can only truly appreciate the value of said product by belittling men
It’s a bloody nonsense. The product might work, but I’ll NOT be buying it. And neither should you.