Oh how the mighty have fallen.
You may recall that I recently wrote a very complimentary post on Compare the Market’s Compare the Meerkat campaign.
When I logged in to write a new post that I had a comment awaiting moderation – apparently from someone who works for Compare the Market.
You can see a link to the comment here
She says that the new TV ad is being previewed online, and thanks me for my post.
Quite nice I thought.
However I was dismayed to note that she’d spammed my blog with a like to Compare the Market. Rather than a link to the new TV ad.
Frankly I’m really put out.
I have no desire whatsoever to directly promote Compare the Market. I think the Meerkat campaign is great, and have linked to it willingly. But I chose (as is my right – it’s my blog, I pay for the hosting, domain etc) not to link to Compare the Market.
All the links on my blog are followed – which for the non-SEO peeps out there means that the links I give count as ‘votes’ in the search engine’s eyes. In linking to Compare the Meerkat – I’m giving the search engines a clear indicator that I’m recommending it.
However I never had any intention of recommending Compare the Market.
Now, as I’ve hinted before, I’m fairly certain that sometime after the Meerkat campaign ends, Compare the Meerkat will 301 redirect to Compare the Market. Therefore all the links which myself and other bloggers have provided will eventually be tranferred to Compare the Market.
I don’t mind that – to be honest I think they’ve earned it.
I’m beyond annoyed and getting angrier by the second.
Clearly Compare the Market have engaged the services of people like Amelia to find blogs like mine and spam them with a link for Compare the Market.
For me, Compare the Market have scored a major own goal in the social media arena. Clearly they need to learn some social media netiquette; and sharpish.
Someone called Katie dropped a comment on my blog saying the link was a typo – click to see the comment and my response.