Musings of a Dirty Mind

I love Ikea.

I love the brand, I love the furniture - my flat is almost entirely kitted out with it.

However their latest ad is causing me to question whether or not I have a dirty mind…

It starts out by showing a bed frame, a mattress, duvet and pillows. Then they introduce ‘doink’ - a machine that tests the mattress… It sort of bounces up and down on it.

Yep, I have a dirty mind.

If only my mattress saw that amount of action… 

Unhappily I can’t seem to find the ad they’re airing right now. But I’ve found a dirtier one - enjoy

Apparently happy ‘doinking’ leads to a happy home.

Ikea ‘Doink’ Ad on YouTube - Extra Dirty Version